My role
Art Director
Skills
Brand Strategy, Brand Design, Art Direction, Marketing Design​​​​​​​
Tools
Adobe CC (Illustrator, Photoshop, InDesign)
Collaborators
Marketing Director, Content Strategist
The main typeface for this season's logo draws inspiration from the expressive strokes of a painter’s brush—capturing the essence of unpredictability, freedom, and boldness. Its fluid, dynamic form channels the spontaneity of art, where each letter feels as though it’s been freely crafted, unbound by conventional rules. The result is a visual statement that feels raw, vibrant, and full of energy, inviting viewers to engage with its bold character.
Sketches
Gotham Book is the secondary typeface for this Tisch Talent Guild identity. Gotham is the only font used in the New York University (NYU) logo and all secondarv-level logotypes. As the primary font for units within the central administration of NYU, the same typeface was applied to Tisch Talent Guild as a continuation of the NYU brand.
