My role
Head of Creative
Skills
Creative Strategy, Creative Concept, Brand Strategy, Brand Design, Art Direction, Interaction Design, User Research, Product Design (UX/UI), Rapid Prototyping, Motion Graphics, Marketing Design, HTML/CSS
Tools
Adobe CC (Illustrator, Photoshop, After Effects), Figma, Webflow, Jitter, Figma Make
Collaborators
Innovation Lead, Product Manager, AI Developers
As the creative lead at Consiglieri, I directed the complete lifecycle for Clamor, an advanced AI-powered social listening and sentiment analysis platform. We set out to turn the noise of social media into a conversation, transforming complex datasets into clear, actionable, persona-based strategy.
1
the problem
Too much data, not enough 'listening.'
⥥
Most social listening tools offer data dump but lack narrative. The challenge was making highly complex AI sentiment analysis intuitive and approachable for brand strategists.
Moodboard
I directed a 'product-first' approach, treating the launch not as a marketing event, but as the debut of a tool that needed to solve real user problems from day one. I led the cross-functional translation from AI capability to user-centric features, ensuring the product logic was sound before the brand voice was established.
2
the product
UX that converts data into conversation.
⥥
Realtime Health
Persona
We leaned heavily into the familiarity of chat as the primary interaction model. Instead of making users filter dozens of parameters, they simply 'ask' Clamor for an analysis. This humanized the AI, making it a partner rather than just a processor.
I oversaw the strategy for real-time trend detection and competitor analysis, ensuring the product didn't just show 'what' was happening, but 'why' and 'who' was driving the conversation.
3
The Go-to-Market
A seamless journey from discovery to dashboard.
⥥
The brand identity was designed to feel trustworthy and sophisticated yet accessible—a direct reflection of our users. I directed the visual language from the high-converting Webflow landing page through to the entire email system.
We ensured that the story told in our promotional materials was the same story users experienced inside the app. The marketing didn't overpromise; it prepared the user for the platform's actual value.
4
Designing at the Speed of AI
A reflection on designing the 'North Star'.
⥥
In the fast-moving world of AI, the "larger picture" is often being built while the foundation is still settling. With Clamor, the design didn't just follow the technology—it defined the direction for it. A significant part of my role was "designing for the imagination," creating a high-fidelity vision of what the tool should be able to do to help the entire team move toward the same destination.
I led a constant dance between high-level ideation and technical reality. We used design as a prototype for our ambitions; the developers worked toward the vision we mapped out, even when that meant making mid-sprint adjustments to accommodate new technical findings.
Because AI capabilities were evolving faster than our sprint cycles, I had to pivot the design frequently—not just to accommodate technical restrictions, but to proactively integrate new findings that provide more value to our users. My goal was to protect the user from the "fatigue of the new". I spent my leadership energy ensuring that as the platform's power grew, its complexity didn't. To me, true innovation isn't just about what the tech can do—it's about making sure the user feels empowered by the vision, not overwhelmed by the tool.
5
The result:Â Clarity at Scale
⥥
The launch of Clamor shifted the internal paradigm from "how do we process this data?" to "what is the data telling us?" By prioritizing a vision-led design process, we were able to ship a product that feels like a conversation rather than a technical chore.
‣ Unified the Roadmap: The "North Star" design assets became the primary source of truth for engineering, reducing friction during technical pivots and keeping development aligned with user needs.
‣ Reduced Cognitive Load: By intentionally fighting "tool fatigue," we achieved a UX that allows brand strategists to generate complex, persona-based insights in minutes rather than hours.
‣ Scalable Framework: The design system and component library built for Clamor are now being used as the foundation for future AI toolsets within the organization.
Recognition
Featured in Adweek as a leading AI tool for modernizing creative workflows.
'11 AI Tools That Ad Creatives Can't Stop Using Now'
https://www.adweek.com/creativity/11-ai-tools-that-ad-creatives-cant-stop-using-now/
'11 AI Tools That Ad Creatives Can't Stop Using Now'
https://www.adweek.com/creativity/11-ai-tools-that-ad-creatives-cant-stop-using-now/